As announced, Google has started rolling out its Helpful Content Update since 5 December 2022. The update roll-out process will complete in up to 2 weeks. As one week has passed since this update, many SEO pros, website owners, and bloggers might have seen some fluctuations as well.
Google tweeted,
The latest content update helps improve the Helpful Content System that Google launched in August. According to Google, the term “ranking system” refers to the Google’s algorithm augmentation that runs continuously in the background, while the term “update” refers to the improvements made to the ranking system
What is Google’s Helpful Content System?
The Helpful Content System by Google is introduced to reward those webpages that are created for people instead of search engines. It focuses on the content that is written to add value to the web and is informative, helpful, and unique from other competing publishers.
The Google’s December 2022 Helpful Content Update is applicable to all languages and can include potentially new signals and adjustments to previous signals. However, Google didn’t provide specific details related to the updates to ranking systems.
What does the Google December Helpful Content Update mean for website owners?
Whenever an algorithm update is rolled out, it offers a chance to you to recover from the previous one. For instance, if your website is affected by the update in August and you have put efforts into improving your website, your website is more likely to see higher rankings with the December update.
However, this is not the same for everyone. Sometimes, there could be negative effects caused by algorithm updates. The websites which were not affected or positively affected by previous update might be hit badly with the December update.
So, how your website will behave after being hit by the December update cannot be predicted.
Google’s helpful content system got a lot of criticism for being too quiet. So, there might be a possibility that this update might be more noticeable once it is completely rolled out. We will find answer over the coming days and weeks.
What to do to positively improve your ranking post-December Helpful Content Update?
The only thing we can do is to focus on creating content that actually helps people and not on content that is simply loaded with keywords and useless links to get the attention of search engines.
Invest in your content team and the quality of your content. Add not only textual content but also enhance the readability and engagement by adding infographics, images, and if possible, videos too.
This way, you might expect to increase the rank of your webpages and get more traffic after December Helpful Content Update.
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