Google, the world’s largest search engine, has been constantly updating its algorithm to deliver the best search results possible to its users. While these algorithm updates are mostly kept under wraps, the latest major update was announced by Google recently.
The new algorithm is dubbed the Spam Update, and will be rolled out in October 2022. It is said to improve Google’s ability to filter spam from search results, so you get what you want faster. Learn more about how this update could affect your business!
Google October 2022 Spam Update
A new algorithm update from Google aimed at combating spam is rolling out globally and in all languages. It will likely take some time for Google to complete its October 2022 spam update.
Google releases spam updates regularly to ensure the quality of its search engine results. Most of the time, the exact details of these updates aren’t announced, except when they target a particular type of spam, such as the link spam update in August 2021.
In Google’s view, spam is when users are tricked into providing personal information or downloading malware to their computers. A spam update can help identify phishing scams and other fake websites posing as relevant pages in search results.
Thin web pages do not meet Google’s definition of spam, even though some may consider them spam. Google’s helpful content algorithm has a tendency to target thin content more often. There is even a possibility of hackers compromising sites that follow Google’s Search Essentials.
When your rankings drop following the October 2022 spam update, examine your site’s security for signs of an attack. It is common for a site to be demoted or deindexed when Google hits it with a spam update.
Depending on your willingness to follow Google’s spam policies, it could take months for your website to recover from a spam update.
Conclusion
The timing of this update is not surprising to many, as Google has taken a more aggressive stance on what they view as spammy websites in recent years. As with any algorithm update, it will take some time for the full effects to be felt across the web.
However, there are a few things you can do now to prepare for this update and ensure that your website remains relevant and is not penalized by Google’s anti-spam algorithms. If you’re finding it difficult to restore the ranking of your website, seek assistance from our team of SEO experts.
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