Years ago, targeting multiple cities through digital marketing was easier. City pages were used for this purpose. On these pages, local keywords were stuffed to gain higher rankings on Google. People used to copy the content onto several different pages but with a different city in the keyword.
This technique didn’t work for long. Google noticed this and marked it as a spammy tactic. It also penalized and removed many pages from the Google search list, affecting the overall SEO efforts of the organization.
Thankfully, Google has multiple solutions for this problem. Today, you can target multiple cities without your SEO, be it local or global. The SEO of your website will be as it is. In other words, you will enjoy dual benefits with these tricks.
Use Google Business Profile
To give exactly what your audience is looking for, you should opt for a Google Business Profile. It delivers the most relevant and reliable information to online searchers by verifying your business. This ensures a higher chance of ranking for your business on the SERPs.
When you register on Google Business Profile, you confirm Google your offering and where you are located. In turn, Google confidently shares your content with searchers. The best thing is that Google Business Profile is free and easy to use.
In the profile, you should fill in as much information as possible about your business. If possible, add photos and get customer reviews to optimize.
Get into Google’s Local Map Pack
When doing a local search, you might have found three featured suggestions from Google. This is very impactful and only lucky businesses get featured. Chances are very high that you might pick one from the featured suggestions.
To make yourself valuable in one of the three listed in the Local Map Pack, you should use the right technique. The three major techniques are:
- Sign up for Google Business Profile– Google prioritizes all the verified sites
- Give all your details to Google– Details include your company’s name, address, phone number, and operating hours.
- Leverage your reviews– Better reviews increase the chances of being featured on Google’s Local Map Pack.
Build your Internal Linking Structure
Tweaking your internal linking structure significantly boosts your SEO. But, people still focus on the external. Indeed, the external links point to your site and positively impact your site. But, you cannot control them. Also, getting them requires a bit of extra effort. So, you should help yourself with the internal linking structure.
With internal linking, you will improve your website navigation, show Google which pages of your site are most important and improve your website’s architecture. This will rank your website higher on Google.
Other than this, you should consider the traditional approach of city pages but the content should be unique on every page. This might improve your website ranking, targeting multiple locations.
Last, SEO isn’t a cup of tea for everyone. So, make sure you work with SEO professionals to optimize your site and increase traffic.
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