The most anticipated holiday season – from Black Friday to Christmas and New Year is finally here. If you are planning to make the best out of this holiday season, the following 5 SEO tips and practices will help you achieve your goal of making the best sales this year.
Build Dedicated Landing Pages for Special Holidays
Cyber Monday, Black Friday, Christmas, and New Year – all of these occasions are extremely special and have the highest potential to increase your sales. Customers are more willing to choose a website that has special landing pages for these special occasions. Thus, it is more advantageous to create a dedicated landing page for these holidays.
To find the best deals, most users search using keyword combinations that include the brand name or product name plus the words such as deals, discounts, promos, Black Friday Sales, Christmas deals, etc.
Improve Customer Experience by Increasing Ease-of-Use
The majority priority of Christmas and Black Friday shoppers is to find the greatest deals they can online. Several big merchants have already developed tools and filters to make the search process for their potential customers easier and smooth.
Most shoppers find it frustrating when they cannot easily find the offers or encounter out-of-stock products on a website. Make sure you don’t make these mistakes. It is very simple for shoppers to switch to another website if they find even one thing annoying.
So, to attract more customers and ensure they keep spending on your website:
Write a proper meta description with keywords such as Black Friday sales, Christmas discounts, best New Year deals, and varieties of items you have for them.
- Use faceted navigation
- Add products available at discounts on top
- Add all important details and information about products
- Make proper categories for discounted items
- Remove out-of-stock items
- Show how many units left in your stock
- Optimize your shopping carts to easily add, delete, and change items and provide more payment options including digital wallets and payment apps
- Improve overall page experience
- Allow for comparing with similar items
- Enable account creation using email id or social media account
- Send email notifications for cart abandonment
- Provide various delivery options
Invest a Little in Paid Search to Earn More
Align your organic search strategy along with paid search so that your website gets higher traffic. This also provides users with an omnichannel experience. It is important to ensure that you create your SEO campaign after studying historical ad performance data and fresh keywords. Start running sponsored promotional ads before Black Day and other special holidays arrive. Try different things such as TikTok, LinkedIn sponsored ads, and Google Ads.
Optimize Your Google Business Profile
If your brand is still emerging or you have got less attention till now, it is a must to create and optimize your Google Business profile. When optimized properly, whether you run a small business or a large one, GBP can help you increase your revenue significantly.
To increase sales from Black Friday through Christmas and New Year, you can:
- Create a separate category section for your Black Friday products. Once it ends, delete it and then add a new one for Christmas, and so on.
- Make sure you add information regarding delivery during the festive season.
- Add a GBP post once a week to keep your audience informed about upcoming deals and offers.
- Encourage customers to leave reviews.
Leverage Digital Press Releases and Links
As Black Friday and other holidays are approaching, tons and tons of articles and blogs will be added online. Since you want your business to do better and outshine others, you also need to try other things that many other businesses don’t use. Promote your Black Friday deals to relevant media.
You can also get in touch with journalists to cover Black Friday Sales and Christmas Deals including a list of your top products with photos and prices and promote your business over their digital platforms. Make sure that your pitch is extremely compelling because journalists will be up to the neck with these requests.
If you need professional help to implement the best SEO practices for Black Friday and other special holidays, please get in touch with DiYi Technology.
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